Cool Britannia is the biggest and by far the coolest souvenir store in London and the UK.

We have the largest and best range of British souvenirs, novelty goods and fashion so that you can do all of your gift shopping for loved ones in one great location. We are on the world famous Piccadilly Circus, steps away from Eros.

Find us

Welcome to our Cool store!

Our stylish flagship store lies in easy walking distance from the shopping of Regent Street and movies of Leicester Square and provides everything a tourist needs for their trip to London: -

  • British T-shirts & souvenir clothing
  • Toys and gifts
  • Sports kits & accessories
  • Cool stuff for Cool Kids!
  • Key-rings
  • Ornaments & Pottery
  • Tickets & Tours
  • Cool Sweets

Meet some of our famous London characters including the Queen, our ‘Beefeaters’ from the Tower of London, and Royal Guardsmen who are ready to meet and greet you in the shop!

Cool Tickets - Up to 50% off Theatre, Concert and Event tickets

Click here for Cool Tickets - Up to 50% off Theatre, Concert and Event ticketsWe believe that the UK tourist deserves a better service to make their stay in London more memorable.

At Cool Tickets, we give you great deals on tickets for all of the west-end shows, musicals and concerts as well as all major sports events throughout the UK.

Cool Tours - Great deals on Bus Tours and UK Sightseeing

Click here for Cool Tours - Great deals on Bus Tours and UK SightseeingClick opposite for great deals on London bus and river boat tours and well as sightseeing and attractions throughout the UK.

Cool Net - Stay Connected!

Cool Net - Stay Connected!In our Lower Ground you will find toys and games as well as memorabilia of great British celebrities such as the Beatles, Queen and our very own Cool Britannia Bulldog, Queenie!

You can also stay connected to your friends and family at our Cool Net area next to the Cool Cafe where we have over 30 workstations as well as Cool Wi-Fi. Make a telephone call home from our genuine London telephone box with our souvenir Cool Britannia call cards that you can use anywhere in the UK.

Have your photo taken by our authentic world famous Mini Cooper which sits underneath our Union Jack sky. You can also make up your very own ‘Postcard from London’ with your photograph posing in front of our specially created scene for you to send home to tell them how much fun you are having!