Cool Britannia lies right in the heart of the West End. It's situated on the corner of Piccadilly Circus and Haymarket and a few short steps away from the Eros statue.

The shop is in easy walking distance from the shopping of the West End, the shows and musicals of Theatreland and the premiere movies of Leicester Square.

We have a direct entrance off Piccadilly Circus underground – come through the ticket gates and follow the sign for ‘Haymarket and Eros’ and enter our cool Lower Ground floor. The store is connected to London with 16 bus routes including the number 9 Heritage Bus Route with the world famous London Routemaster bus.